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IMG Picked as Sesame Workshop’s Korea Rep
Sesame Workshop has named IMG as its licensing representative for Korea. IMG will oversee the Sesame Street brand in categories such as apparel, accessories, stationery, home décor, books, video, and...
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Jakks Pacific Signs Motocross Star Ryan Dungey for Action Figures
Jakks Pacific Inc. has signed motocross star Ryan Dungey to its growing roster of top motocross athletes in its MXS toy line. Dungey is an accomplished rider who has represented the U.S. in the...
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Epic Games Selects IMG as Exclusive Worldwide Agency
Epic Games, the game developer and publisher of the popular Fortnite game franchise, selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions.
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Epic Games Partners with Jazwares, Funko for Fortnite Toys
Epic Games partnered with Jazwares and Funko Inc. to create a range of Fortnite toys and collectibles. The deals were brokered by IMG. Jazwares’ new Fortnite branded collection will feature...
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IMG to Develop Licensing Program for YouTube Star ‘Like Nastya’
Anastasia Radzinskaya is the latest YouTuber to score big on the licensing front. The 6-year-old’s Like Nastya channel boasts more than 3.3 billion monthly views and pulls in more than $20 million in...
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Ubisoft Brings IMG Into Its Licensing Game for Europe, Asia
Ubisoft inked a new deal with IMG. Under the new agreement, IMG will serve as the first exclusive licensing agency to represent the hit gaming franchises Assassin’s Creed and Tom Clancy’s Rainbow Six...
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Cubles Lassos PBR Partnership Deal
Source: Cubles/The Toy Book Cubles — the new company producing 3D paperboard collectibles — inked a partnership deal with Professional Bull Riders (PBR) for a new range of western-inspired Cubles. IMG...
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Funrise Revs Up Psyonix Partnership for Rocket League RC Cars
Rocket League | Source: Psyonix Funrise inked a deal with video game developer Psyonix to produce toys inspired by Rocket League. The deal — brokered by IMG — will see Funrise rev up a full range of...
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Topps Races Into 24 Hours of Le Mans Deal
IMG brokered a new licensing deal between The Topps Co. and Automobile Club de l’Ouest for a new line of collectible trading cards inspired by 24 Hours of Le Mans. Under the new deal, Topps — the...
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After Success in Canada, World of Barbie Launching in the U.S.
With a long history of dolls and media, the iconic Barbie character is getting a new U.S. event. | Source: Mattel World of Barbie is an attraction put on by Mattel, Kilburn Live, and IMG. The...
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Rovio, IMG Expand Partnership to Include Angry Birds’ Publishing Rights
The agreement will look to expand the franchise with new deals for books, comic books, audiobooks, and activity books. | Source: Rovio Entertainment Angry Birds has a new publishing agent. IMG has...
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IMG Inks Licensing Deal with BOOM Studios! for Keanu Reeves’‘BRZRKR’ Comic
BOOM Studios! has inked a multiyear licensing agreement with IMG to create a line of products inspired by the BRZRKR comic book series. Created by actor Keanu Reeves and co-written with The New York...
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The Tetris Co. Partners with IMG Ahead of 40th Anniversary
In anticipation of Tetris’ 40th anniversary, The Tetris Co. has appointed IMG as its merchandise licensing representative in the U.S., Canada, Europe, the Middle East, and Africa (EMEA), including key...
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IMG Inks Licensing Deal with Harlem Globetrotters for 100th Anniversary
IMG has signed a licensing agreement with the Harlem Globetrotters to expand its consumer products program in anticipation of its 100th anniversary milestone in 2026. Under the new agreement, IMG will...
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PBR Names Leaf Trading Cards as Exclusive Licensee
Retailers, saddle up: Professional Bull Riding (PBR) will release its first licensed trading cards in 20 years. Leaf Trading Cards is the exclusive licensee for PBR trading cards, a deal that was...
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McDonald’s, IMG Ink Multiyear Licensing Deal
IMG has entered into an exclusive global multiyear deal to represent McDonald’s. The deal aims to help McDonald’s grow its global licensing program. IMG will work closely with McDonald’s, drawing...
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LEGO Hits the Gas on Formula One with New Aston Martin Set
The LEGO Group has expanded its Formula One (F1) building set offerings with the release of its latest, a double pack featuring the podium-finishing AMR23 race car and the Aston Martin Vantage Safety...
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Wow! Stuff to Bring WWE Toys and Novelties to Market Starting Fall 2024
World Wrestling Entertainment (WWE), notorious for being choosy with licensing deals, has partnered with Wow! Stuff to introduce new products beginning in autumn 2024. The deal was brokered by WWE’s...
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Race On! Le Mans, IMG Extend Licensing Deal to 2029
IMG has extended its partnership with the Automobile Club de l’Ouest (ACO) to remain the exclusive global licensing representative for the 24 Hours of Le Mans through 2029. ACO and IMG aim to expand...
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